Described as ‘hair magic’ and ‘the hair holy grail’ – its patented formula is proven to repair even the most bleached and frazzled locks and restore them to their former glory.
Olaplex, developed in the U.S. and launched to great acclaim there at the end of last year, has a massive celebrity fan base. With everyone from top hairdressers to the likes of Jennifer Lopez, Kim Kardashian and Gwyneth Paltrow hooked. (Kim sleeps in Olaplex number 3, the at home treatment – and was recently on You Tube raving about it!).
THE SCIENCE BIT… The three-step programme works by repairing bonds within the hair shaft, known as disulphide bonds. These are broken during the process of hair colouring and heating, resulting in hair that is weakened and damaged – you would notice dullness, frizz, dryness and breakage. The clever science behind Olaplex gets inside the hair, permanently repairing these bonds and drastically improving the condition and texture of the hair. It’s like re-discovering your virgin hair, age 16, before sun, styling & colour took their toll.
It’s suitable for all hair types, and can be added to the usual colour process to negate damage, or applied as a stand alone re-structuring treatment in salon, at the basin.
Olaplex, developed in the U.S. and launched to great acclaim there at the end of last year, has a massive celebrity fan base. With everyone from top hairdressers to the likes of Jennifer Lopez, Kim Kardashian and Gwyneth Paltrow hooked. (Kim sleeps in Olaplex number 3, the at home treatment – and was recently on You Tube raving about it!).
THE SCIENCE BIT… The three-step programme works by repairing bonds within the hair shaft, known as disulphide bonds. These are broken during the process of hair colouring and heating, resulting in hair that is weakened and damaged – you would notice dullness, frizz, dryness and breakage. The clever science behind Olaplex gets inside the hair, permanently repairing these bonds and drastically improving the condition and texture of the hair. It’s like re-discovering your virgin hair, age 16, before sun, styling & colour took their toll.
It’s suitable for all hair types, and can be added to the usual colour process to negate damage, or applied as a stand alone re-structuring treatment in salon, at the basin.
